The formidable Lucy Beaumont approached Fierce Ideas to help bring her Pilates dream to life. Lucy wanted to do things differently than expected – so created an aesthetically beautiful warehouse space where people would feel comfortable connecting with their own bodies and with each other. She wanted to create an inclusive, community-oriented Pilates studio with heart in the heart of the Inner West of Sydney.
Fierce Ideas flexed their marketing agility to deliver a brand and communications plan that engaged the local community and successfully launched Scout in market – and definitely made a mark.
We continue to work with Scout to create targeted marketing plans for niche audiences within the Inner West area.